Launch of agroforestry project from Paradise Farm in Sri Lanka promoted by MTV Switch in June 2007
Half a billion MTV viewers around the world can now meet five dynamic young innovators in the race to combat global climate change, thanks to a lively and inspiring new series of short films called Element. Produced with the support of Internews, the Element series anchors a new package of films and public service announcements (PSAs) launched on September 11, 2008 by MTV Networks International as part of its global climate change campaign, MTV Switch.
Switch is MTV Networks International's Global Climate Change Campaign. They will be looking for the best ideas and innovations that can help MTV reinvent how people on earth can live in ways that are cool for humans and the planet. The Element series will be made available to MTV’s global network of 165 local TV channels in 162 countries, with a potential audience of 560 million viewers. Five new Element films will be presented to the MTV global audience of 15-25 year olds alongside cutting-edge PSAs on global warming, fresh from a stable of top European and US creative agencies.
